RECOMMENDED TERMINOLOGY

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We have elaborated a terminology table based on:

  • The technical terms that are scientifically accurate. 

  • The results of our customer studies, conducted by an independent market institute. These studies allowed us to identify the terms that

              o are best understood by customers,

              o are the most convincing to trigger purchase,

              o are not misleading and do not foster unrealistic expectations.

STAINS

Protects against stains

Resists spots

Repels liquids

Anti-spot / Anti-stain

Water-proof

No stains

Impossible to stain

Avoid all stains

Hydrophobic

Lipophobic

Make spots disappear

PERSPIRATION

Helps evacuate perspiration 

Avoids the formation of sweat rings

Avoids yellow stains

Anti-perspiration

Anti-bacterial

Repels bacteria

Avoids unpleasant odors

Fights perspiration and signs of perspiration

Repels liquids and the bacteria they carry

TECHNOLOGY

Patented

Invisible technology

All components used are EOKO-TEX® & REACh certified

Nanotechnologies

Plasma

Micro-encapsulation

Lotus flower (self-cleaning) effect

DEVELOPPEMENT AND PRODUCTION

Developped in France

Produced in France

CARE

 Rarely needs washing

Rub to remove spots

Use stain remover, bleach, whitening agents

See care labels

Machine-drying

Authorized dryer OR Dry-cleaning allowed

No ironing

Easy ironing

No creases