RECOMMENDED TERMINOLOGY
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We have elaborated a terminology table based on:
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The technical terms that are scientifically accurate.
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The results of our customer studies, conducted by an independent market institute. These studies allowed us to identify the terms that
o are best understood by customers,
o are the most convincing to trigger purchase,
o are not misleading and do not foster unrealistic expectations.
STAINS
Protects against stains
Resists spots
Repels liquids
Anti-spot / Anti-stain
Water-proof
No stains
Impossible to stain
Avoid all stains
Hydrophobic
Lipophobic
Make spots disappear
PERSPIRATION
Helps evacuate perspiration
Avoids the formation of sweat rings
Avoids yellow stains
Anti-perspiration
Anti-bacterial
Repels bacteria
Avoids unpleasant odors
Fights perspiration and signs of perspiration
Repels liquids and the bacteria they carry
TECHNOLOGY
Patented
Invisible technology
All components used are EOKO-TEX® & REACh certified
Nanotechnologies
Plasma
Micro-encapsulation
Lotus flower (self-cleaning) effect
DEVELOPPEMENT AND PRODUCTION
Developped in France
Produced in France
CARE
Rarely needs washing
Rub to remove spots
Use stain remover, bleach, whitening agents
See care labels
Machine-drying
Authorized dryer OR Dry-cleaning allowed
No ironing
Easy ironing
No creases